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Wedgwood & Nick Munro

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History of Collaboration

Wedgwood were my first ever collaboration. They called me and asked if I woudl be interested in re-designing their classic blue & whiite Jasperware and of course I jumped at the chance. I researched Josiah Wedgwood himself and was intrigued to discover how innovative, entrepreneurial and fashion aware he was – truly a man ahead of his time and as I read about him I felt truly inspired to try and emulate his achievements. I asked myself what Josiah would do if he were with us today and I decided that he would design much more contemporary things than the company are today known for producing. The result was a collection of black and cream objects of exquisite quality with perfect detailing and a point of view which is pure modernist. The collection launched in 1999 to rave reviews and it sold all over the world from Japan to Korea and the USA. A witty advertising campaign was created by The Partners in London with the strapline “Wedgwouldnt…?” which seemed to sum up the delight and surprise that the designs triggered. I like to think that the project helped the company to find a new direction in the contemporary world and I truly hope that old Josiah would approve if he were around today…